Content Writing
Copywriting
valuable, informative, entertaining
primarily focused on persuading
Content writing aims to establish credibility, build trust, and create long-term relationships with your followers and is often used in blog posts, articles, whitepapers, eBooks, and social media posts.
Copywriting is more sales-oriented and is often used in advertisements, sales pages, landing pages, email marketing campaigns, and product descriptions.
Build Brand Authority
- Consistently creating high-quality content establishes you or your brand as an authority in your field
Enhanced SEO Ranking
- Content writing plays a crucial role in improving your website’s visibility in search engine results
Engage With Followers
- Compelling content keeps your audience engaged with your brand
Drive Organic Traffic
- While content writing is not explicitly sales-oriented like copywriting, it indirectly contributes to driving conversions and sales by guiding prospects through the buyer’s journey
Before pen meets paper, research lays the groundwork for quality and market related content. We care about understanding your audience, their preferences, and the current trends in your industry. We identify trending keywords, scout the competition, and send clear directives to our writers.
STEP 1
Identify Trending Keywords
It is crucial to identify the keywords that are currently trending in your industry. We utilise professional tools to do this.
STEP 2
Scout The Competition
Understanding what your competitors are doing provides valuable insights into effective content strategies.
STEP 3
Send Content Keywords To Writers
Our content writers are provided with the necessary information to do what they do best – Create quality traffic luring content.
With research in hand, we breathe life into your content. This is where the writers get to work and start the journey of crafting compelling narratives, insightful articles and engaging social media posts that are guaranteed to capture the attention of your ideal target audience.
We keep your brand voice consistent and your messages clear. All this is possible through the expertise of our writers guided by the insights of the research team allowing for quality content that is not only enjoyable, but put straight in the hands of your audience through industry leading keyword usage techniques.
STEP 1
Create Quality Content
The foundation of successful content lies in its quality. We craft your content with the highest attention to detail.
STEP 2
Incorporate Keywords
The team strategically incorporate keywords to enhance your contents visibility and relevance in search engine results.
No masterpiece is complete without some refinement. We proofread and finalise your content with precision, ensuring that it is error-free and polished to perfection. We pay attention to grammar, spelling, and formatting to maintain professionalism and readability so that your audience can associate your content and therefor brand, with quality and dedication.
Thanks to our pristine refinement process, we are able to guarantee a polished product that reflects positively on your brand. Combine that with additional SEO Meta data and you are guaranteed to see results.
STEP 2
Incorporate SEO Meta Data
Incorporating SEO meta data is a critical step in optimizing your content for search engines and improving visibility.
STEP 1
Proof Read And Finalise
Before publishing your content, we finely proofread and finalize it to ensure accuracy, clarity, and professionalism.
With your content polished and refined, it’s time to share your traffic magnet with the world. We publish your content across relevant platforms, from your website and blog to social media channels and email newsletters. We ensure that it is easily accessible to your target audience by optimising your content for each platforms specifications.
STEP 1
Publish to the public
Once your content is polished and ready, it’s time to share it with the world. We publish your content across relevant platforms such as your website, blog, social media channels and email newsletters.
STEP 2
Monitor statistics
After publishing your content, it’s crucial to monitor its performance and gather valuable insights into its effectiveness. We do this by utilising professional analytical tracking techniques and software.
RESULTS
Month 1
1 500+ Traffic Per Month
Month 2
4 500+ Traffic Per Month
Month 3
10 000+ Traffic Per Month
“You don’t have to see the whole staircase, just take the first step.”
– Martin Luther King Jr.